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Stay Ahead: How to Track PR, Marketing, and Video Production RFPs in One Place

Introduction

In the fast-paced world of PR, marketing, and video production, securing new contracts is essential for business growth. But with countless RFP released daily across multiple platforms, keeping track of the best opportunities can be overwhelming. Missing a RFP could mean losing out on a lucrative project. So, how can creative professionals ensure they stay ahead of the competition?

Creative RFPs is the ultimate solution. It simplifies RFP tracking by bringing all PR, marketing, and video production opportunities into one convenient platform. Whether you’re a freelancer, agency, or in-house team looking to expand, this tool will help you stay organised and win more work.

The Challenge of Tracking RFPs

RFPs for creative services are published across various sources, including government websites, private sector listings, and industry-specific portals. However, tracking them manually presents several challenges:

  • Time-consuming process– Searching multiple websites daily eats into valuable working hours.
  • Missed opportunities– Without a structured tracking system, RFPs can slip through the cracks.
  • Information overload– Sifting through irrelevant RFPs is frustrating and inefficient.
  • Complex eligibility criteria– Understanding the requirements for each RFP can be difficult without centralised insights.

With these obstacles, creative businesses often find it hard to consistently secure new contracts. That’s where an efficient, all-in-one RFP tracking platform like Creative RFPs makes a significant difference.

How Creative RFPs Streamlines the Process

1. Centralised RFP Listings

Creative RFPs aggregates all relevant RFPs into a single, easy-to-use platform. This eliminates the need to search multiple websites and ensures that you never miss a potential opportunity.

2. Industry-Specific Filtering

Unlike generic RFP portals, Creative RFPs is tailored specifically for PR, marketing, and video production professionals. You won’t have to wade through irrelevant contracts—just the ones that match your expertise.

3. Real-Time Alerts

Imagine receiving instant notifications for RFPs that align with your services. Creative RFPs sends timely alerts so you can act quickly and submit proposals before deadlines.

4. Detailed RFP Insights

Each listing provides clear eligibility criteria, deadlines, budget estimates, and submission guidelines. With this information at your fingertips, you can determine which RFPs best suit your business.

5. Save Time and Boost Efficiency

By automating the search process, Creative RFPs frees up time for you to focus on crafting compelling proposals and delivering high-quality creative work.

Who Can Benefit from Creative RFPs?

Freelancers

If you’re an independent consultant in PR, marketing, or video production, Creative RFPs gives you access to projects that align with your expertise, helping you secure consistent work.

Creative Agencies

Agencies looking to expand their client base can quickly find and apply for lucrative contracts, giving them a competitive edge in the market.

In-House Marketing Teams

Businesses with internal marketing teams can leverage Creative RFPs to identify partnership opportunities and secure outsourced work.

Startups and SMEs

For smaller businesses, winning RFPs is a great way to establish credibility and scale operations. Creative RFPs levels the playing field by providing equal access to opportunities.

Best Practices for Winning PR, Marketing, and Video Production RFPs

To maximise your success with RFPing, follow these proven strategies:

1. Understand the Requirements

Before applying, carefully review the RFP documentation to ensure you meet all requirements, from qualifications to budget constraints.

2. Showcase Your Experience

Highlight past projects, case studies, and client testimonials that demonstrate your expertise and success in similar work.

3. Provide a Clear, Tailored Proposal

Avoid generic responses. Instead, tailor each proposal to the client’s specific needs, outlining how your approach aligns with their objectives.

4. Be Competitive with Pricing

While pricing isn’t the only factor, a well-structured, competitive bid increases your chances of winning. Consider offering flexible pricing models or value-added services.

5. Submit Before the Deadline

Late submissions are automatically disqualified. With Creative RFPs’ real-time alerts, you’ll always have enough time to prepare and submit your proposal.

6. Follow Up

After submitting your bid, follow up with the client to express interest and address any questions. This proactive approach can set you apart from competitors.

Why Creative RFPs is the Best Choice for Your Business

Exclusive Focus on Creative Sectors

Unlike general RFP portals, Creative RFPs is designed specifically for PR, marketing, and video production professionals. This means you get access to high-quality, relevant RFPs.

User-Friendly Platform

The intuitive dashboard allows users to filter RFPs, track deadlines, and manage applications seamlessly.

Time and Cost Efficiency

Instead of spending hours searching for RFPs manually, Creative RFPs delivers the most relevant opportunities straight to your inbox, saving you time and effort.

Regularly Updated Listings

New RFPs are added daily, ensuring you always have access to fresh opportunities.

Proven Track Record

Many businesses and freelancers have successfully secured contracts using Creative RFPs. It’s a trusted platform that delivers real results.

Final Thoughts

Staying ahead in the competitive world of PR, marketing, and video production requires a smart approach to RFP tracking. Creative RFPs simplifies the process, giving you instant access to opportunities, real-time alerts, and a streamlined application system—all in one place.

If you’re serious about growing your creative business and winning more RFPs, now is the time to take action. With Creative RFPs, you’ll never miss an opportunity again, ensuring your business thrives in a competitive marketplace.

Make RFP tracking effortless—let Creative RFPs help you secure more contracts today!

Video Production RFP

Video Production RFPs

 

What are Video Production RFPs?

Do you want to grow your business in video production? Because RFPs offer an effective means to secure contracts with new organisations. RFP is therefore a vital strategy that many use to empower their business.

While different industries will have their own RFP processes the general idea is the same. RFP is a formal process where an organisation (the ‘buyer’) posts an opportunity for a contract that others can ‘bid’ for. This makes your video production company the ‘supplier’ in this process. Both public and private sector organisations recognise the value of RFP as a fair and transparent procurement method. For the buyer, the goal is to secure the most economically advantageous RFP, which you may see referred to as ‘MEAT’.

Understandably, this means that RFP presents you with many opportunities to bid for. This also means many others are bidding for the same opportunities. It is important then to not just focus on how amazing these contracts are but to ensure you are producing amazing proposals that meet buyer specifications. Most importantly, you need to show why you are the best video production company for the job!

 

A look at the RFP Process

If you’ve never RFP before the process might look daunting. Here we will make it easier to digest by covering the more important parts. Video production RFPs are creative RFPs, meaning they will often be Requests for Proposals (RFPs). With RFPs the buyer provides a specification that you use to produce a creative project. The format is usually free form with few restrictions or word count limitations. Does this seem unusual? Consider that creative industries want to see the quality of your creativity! If you can grab their attention and show your talent off this early you are well on your way to winning the contract. If even your bid is amazingly presented, the buyer is assured that your video production skills are similarly skilful.

Generally, there are a few core aspects of RFP that creative industries are recommended to focus on. These are:

 

Design

  • As we briefly mentioned, having your bid be well-designed is crucial. This is a step where you should consider if you have the skills in-house, as video production and document design require different approaches.

 

Cultural Alignment

  • Your proposal needs to show that you understand the company you are appealing to. A buyer will prefer a supplier that shows they know their organisation well.

 

Case Studies

  • These are fundamental in displaying your video production experience. Case studies are your chance to show relevant experience and what you learned from it. Being able to provide several clear examples of similar works completed effectively will look good to any buyer.

 

Creativity

  • Similarly to the point on design, creative RFPs often give you the opportunity to be creative even at this stage. This means you should showcase your personal brand within your bid.

 

Delivery

  • Firstly, you need to consider how much detail the buyer wants from your delivery model. While more is usually better, some buyers will not need as much detail.
  • The aim here is to detail the delivery model for your video project. This might follow the approach of inception, production and post-production. Providing a timescale is also a good idea.

 

Is RFP the right approach for Video Production Companies?

Finding the perfect contract is essential for any business. The creative sector constitutes a surprising amount of the UK workforce, with new jobs posted at a faster rate than other sectors. With so many opportunities it is important to know how to efficiently narrow down your options. In the ever-growing pool of video production opportunities, how can you know which will be the absolute best for your company?

RFP can help. The process allows you to search RFP portals to find specific opportunities that appeal to your company. Additionally, opportunities to bid for work with major and well-respected organisations will arise. Not only will contracts like this be major earning opportunities but they will also improve your company image. Securing contracts will massively expand your professional portfolio, which in turn will help you secure more and more impressive contracts in the future! Overall, RFP does not simply provide a few chances to work, but an abundance of exposure to opportunities that will expand your video production company.

 

Finding Video Production RFPs

As we discussed earlier, RFP portals are typically where you can find your opportunities. Here at Hudson Outsourcing, we have developed RFP portals for a wide variety of sectors to ensure the most streamlined experience when searching. For video production, our Creative RFPs Portal is exactly what you need. Our procurement team searches through thousands of sources daily to tag every RFP appropriately.

This means that when you come to search less time is spent combing through irrelevant RFPs. Instead, you will find only the best RFPs for you!

 

Here are some examples of previous Video Production RFPs Hudson sourced:

 

  • Advertising Services Framework Agreement

Buyer: University of Huddersfield e-RFP

Location: Yorkshire

Budget: £3,000,000

 

  • Photochemical Film Laboratory Services

Buyer: BFI

Location: London

Budget: £250,000

 

  • University of East London – Digital Content

Buyer: London Universities Purchasing Consortium

Location: London

Budget: £99,000

 

  • EHRC 2021-20 Film and Video Production Services Framework

Buyer: Equality and Human Rights Commission

Location: North West

Budget: £180,000

 

  • Freelance Filmmaker, Blaze

Buyer: Arts Council England

Location: London

Budget: £3,000

 

If you would like to see even more video production bids we worked on, feel free to visit our Creative RFPs Portal.

 

Contract Winning Bids

After careful consideration, you might have decided that RFP is the right move for your video production business. However, you might run into issues with training someone in-house or finding time in a busy schedule to work on a quality bid.

As mentioned earlier, Hudson Outsourcing can assist you. Our Succeed Team is here to help when you lack the time or resources to produce your bids. Notably, our team holds an 87% success rate from bids produced from over 60 years of bid writing. Should you choose this path, we can guarantee quality.

Other services we can provide include advice on becoming RFP Ready, guidance for Improving your RFP and even RFP Mentoring! If any of these interest you, we offer free consultations where we can discuss the best approach for your video production tenders. You can call us at 0203 051 2217 or email us at hi@tenderconsultants.co.uk. You can also try a free trial of our Creative RFPs site!

What is Required for a Video and Film RFP?

Video and film RFPs explained

If you’re in the creative industry, you may be wondering what’s required for a video or film RFP. Tendering is a viable business stem to consider going down if you’re wanting to grow your business. However, the world of tendering and procurement can be a confusing one.

Luckily for you, we’re experts in RFP and bid writing. This blog will contain some useful information on what’s required for a video or film RFP and what to expect.

A split between quality, cost and social value

The evaluation score of your video or film RFP will be noted in the RFP documents. Often, this will be split between three things:

  • Quality

The quality section of a video or film RFP will often be weighted higher than the cost. The quality section of the RFP is where you can respond to their requirements and questions. You need to persuade the buyer why you’re the best business for the job. What are your unique selling points? Here, you want to demonstrate your capabilities and detail how you will exceed delivering the contract.

  • Cost

You want to ensure that you keep your pricing competitive. However, you don’t want to undercut your competitors by too much. This could be a red flag to buyers if you price your services too low. What’s more, is that you don’t want to promise you can do the job then go over budget. The buyer won’t be best pleased, as I’m sure you can imagine!

  • Social value

Social value is a compulsory component when RFP in the public sector. There is a minimum weighting of 10%, but sometimes it can be as high as 30%. This means it is not something to gloss over. The promises you make within the social value section (and your RFP in general) are contractually binding. This means you should be making promises you can keep.

Your social value response should have a focus on the social, environmental, and economic aspects of the contract. It’s always worth doing some research on the buyer. This will enable you to align your social value promises to theirs.

Skills and Experience

Often the specification will detail the skills and experience expected. This could include, but is not limited to, the following:

  • Experience turning complex information into engaging and memorable video content
  • Experience in conducting filmed interviews
  • Knowledge and experience of audio, lighting and filming techniques
  • Skilled in Illustrator, Photoshop, Adobe CC etc
  • Experience in animated video content
  • Knowledge of live streaming on sites such as YouTube and Facebook

The specifics related to the video or film RFP you are applying for will be detailed in that specification. Each buyer will be requiring something different, so it’s important to read the RFP documents thoroughly.

Be expected to give a presentation

Once you have passed the initial RFP stage (stage 1), you will likely be asked to do a presentation. Here, it is often expected for you to provide a showreel of your previous work. This will be marked in accordance with an interview. The interviewers will then score the presentation and add this to the interview score. This will then be combined for a total score for the stage 2 evaluation.

Need assistance when writing your next video or film RFP?

You don’t always have the time or resources to write a winning response in house. Outsourcing to bid writing experts can help. Our sister company, Hudson Succeed, offer four levels of bid writing support. They boast an 87% success rate and have over 60 years of bid writing experience. The services on offer include:

  • A Tender Writing service
  • A Tender Ready programme
  • The Tender Improvement package
  • Tender Mentor

Where can I find video and film tenders?

Finding the right tender for your business can take time. You already have enough on your plate. Luckily for you, we have a time-saving tool that can help you find the right tender for your business.

Creative Tenders is an easy-to-navigate, centralised portal hosting live tendering opportunities from across the UK. There’s no reliance on inaccurate CPV codes!

Our Opportunity Trackers manually search and upload private and public sector opportunities. You’re able to filter the results by keyword, budget, location and more! This streamlines the process when searching for video or film RFPs.

Below are previous video and film RFPs sourced on our portal:

GB-London: BTA1402 – Broadcast Agency

British Tourist Authority- London- Budget: £50,000

KS3 English – Video brief April 2021

BBC Bitesize- London- Budget: £90,000

The Good Business Festival – Videographers

Liverpool City Council- North West- Budget: Undisclosed

BBC Sport: Younger Audiences Short Form Commissioning Briefs April 2021 16 – 24 Year Olds

BBC Sport- North West- Budget: Undisclosed

Creation of unique works based on film and sound interviews

The National Library of Wales- Wales- Budget: Undisclosed

A SUBSCRIPTION TO CREATIVE RFPS CAN OFFER YOUR BUSINESS:

  • Access to all exclusive, public and private sector creative contracts in the UK.
  • An on-hand Account Manager is available to answer any questions you may have about a video or film RFP. They can help you understand the procurement process and answer any questions you have about the RFP process in general.
  • A daily email bulletin sent straight to your inbox when new, sector-specific opportunities are uploaded.
  • Discounted support from Hudson Succeed, our bid writing division.
  • 20-minutes of free bid management consultancy each month.

WE SOURCE OPPORTUNITIES FOR SECTORS INCLUDING;

Book a free live demo with Creative RFPs to see how we can help your business grow. 

WANT TO SAVE EVEN MORE TIME?

Upgrading to Discover Elite allows you to optimise your RFP opportunities even when you’re busy. Our two upgraded packages can improve your competitor awareness and bidding success rate. Each can help save you even more time when searching for video and film RFPs.

THE ULTIMATE TIME SAVER PACKAGE OFFERS YOUR BUSINESS:

  • A maximum of five RFP breakdowns per month.
  • An annual subscription to a maximum of two Hudson Discover sector-specific portals. This option can help businesses that overlap two industries such as Creative and Technology, for example.
  • Pre-market and award engagement notices monitored on your behalf.
  • Buyer portal management, including registration, password management, downloading documents and assessing viability based on your bid or no-bid.
  • Weekly phone calls with your dedicated Account Manager to discuss viable creative RFP opportunities.

THE BECOME A PRE-BID MASTER PACKAGE ALSO INCLUDES:

  • All of the above.
  • Up to seven RFP breakdowns per month.
  • Bid Strategy delivered by a Senior Bid Manager with a minimum of 5 years of experience. It will also be managed by our Global Bid Director.

Contact us to find out how we can help your business grow.

Why choose Creative RFPs?

Why choose Creative RFPs?

Mr RFPs vs Mrs Finder

Our system is used by two types of customers, creative agencies and freelancers looking for new business opportunities. Business owners and marketing managers looking to source creative partners will also benefit from Creative RFPs.

How can we help your business grow you might ask? By using Creative RFPs (for agencies and freelancers) or by using Creative Finder (to source creative partners).

Here’s how….

Mr RFPs vs Mrs Finder

Mr RFPs will…

 

  • Source creative only RFPs, minimising the time needed to search for RFPs
  • Work with his team who has decades of creative sector experience
  • Provide a time saving solution for business development teams
  • Provide a dedicated account manager to make sure you don’t miss out
  • Set up cold calling campaigns to generate unique opportunities for our subscribers
  • Grow his team who are currently operating US wide with a clear international strategy
  • Create an ideal solution that works for both growing US agencies and freelancers

 

Mrs Finder will…

 

  • Give you access to our ‘free to use’ system for unlimited invitation to quotes
  • Help you write your creative and digital specifications
  • Ensure your opportunities are seen by hundreds of relevant freelancers and agencies
  • Take the legwork out of securing competitive quotes
  • Ensure our system is an easy to use online solution
  • Allow agencies to respond via our system, reducing the amount of emails you receive
  • Provide you with a dedicated account manager with over 10 years’ industry experience

Don’t waste your valuable time searching for RFP opportunities and suppliers….we’ve got them all in one place.  Sign up today at creativerfps.com

Tel: 0203 051 2217

 

 

 

Do you think you miss RFP opportunities because you didn’t see them in time?

Do you think you miss  opportunities because you didn’t see them in time?  Or the deadline had just passed?

My biggest bugbear over the last 16 years in the industry is finding the perfect RFP at 9am only to find out the deadline is 12noon – THE SAME DAY. Very annoying, but it used to happen all the time.

Do you ever find this in your agency?

This was one of the main reasons for launching this system, and developing it specifically for creative businesses. In the early days of the business we were asked by an investor why we are minimising our potential client base by only populating it with creative opportunities? That’s simple, creating something as fantastic as Creative RFPs, takes sector commitment, sector knowledge and more importantly a desire to grow the sector.

We know we are fantastic at generating creative sector opportunities so we created a system that allows us to take that online. That doesn’t mean to say we won’t create a Professional RFPs, or an Engineering RFPs, we might, but it will still be sector specific to those industries so they get the same value you do from Creative RFPs.

Our core goal is to make sure you don’t experience the same bugbears we have over the years and ensure you are made aware of opportunities the same day they are published. If we see you haven’t logged into the system, your dedicated account manager will give you a personal call to ensure you’ve not missed it. We are not a technical product with zero face. We build relationships, the better we know your agency the better we can support you and help you to grow.

Don’t be that Company who see’s their life changing RFP 2 hours before submission, give yourself the best possible chances of success by giving yourself time to produce a winning bid submission.

 

 

Meet the Team – Creative RFPs – The RFP Website for the Creative Sector

Meet the Team – Creative RFPs – The RFP Website for the Creative Sector

Meet the Creative RFPs Management Team

We are thrilled to have our full management team in place now at Creative RFPs. Meet the members of our team below.

Meet Jill

Jill has worked in the creative sector her whole career spanning 16 years. She has secured millions in business for the agencies she has worked with, managed teams of up to 30 creative lead generators and managed creative and digital contracts up to 500k in value. Jill’s role at Creative RFPs is Director of Marketing and she will be responsible for marketing to creative companies encouraging them to use of our system, but also non-creative businesses looking for creative, digital and marketing providers.

You can contact Jill by emailing jill@creativetenders.co.uk

Meet John

John has worked in the creative sector his whole career since starting his first business when he was just 19 at university. He has successfully grown and sold several of his own creative and digital ventures, has a BA in TV and Radio and a MA in Media. John owns Creative RFPs and takes the role of overall business management, recruitment and retention, HR and accounts.

You can contact John by emailing john@creativetenders.co.uk

Meet Kathryn

Kathryn has worked with the management team at Creative RFPs for 7 years and is passionate, energetic and creative. She has a BA in Theatre and an MA in Media. Kathryn’s role is Head of Creative and is responsible for the brand management and overall look and feel of our communications, including our website, video content and designed promotional materials

If you think you’ve got what it takes to work for Creative RFPs, send us your CV to jill@creativetenders.co.uk

Sign up for a free demo of Creative RFPs and review the following creative contract opportunities: