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Media Monitoring RFPs

Posted on by John Hudson

Media Monitoring RFPs

 

What are Media Monitoring RFPs?

Do you wish to grow and develop your media monitoring business? Because RFPs offer you a potent means of gaining new contracts and connections with organisations. Many use RFP as a means of growing their business for this reason.

Different industries will usually have their own specifics when RFP, but the basic idea is always the same. RFP is a formal process where an organisation (the ‘buyer’) posts a contract that other companies (the ‘suppliers’) can bid for. Many public and private sector organisations recognise the value RFP brings as a fair and transparent procurement method. Buyers aim to acquire the most economically advantageous RFP, which you may have heard referred to as ‘MEAT’.

RFP presents many opportunities for contracts to bid for. However, this means that others seeking the same opportunities will give you intense competition. If a contract stands out to you, it will stand out to rival businesses! This is why producing an excellent bid is vital, as you need to show why your media monitoring business deserves the contract!

 

The RFP Process 

If you’re new to RFP process might seem long and overly complicated. For now, we’ll provide an overview of the basic facts you should know. Media monitoring is grouped with creative RFPs, so most of the time they are Requests for Proposals (RFPs). RFPs involve the buyer providing the supplier with a specification to produce a creative project from. For these RFPs the proposal format is typically free-form, imposing very few restrictions or limitations.

Remember: creative industries want to see the level of quality behind content you produce! Regardless of the exact service they are seeking, if a buyer sees an excellent quality bid they will be assured of your outstanding media monitoring services. In other words, this is a good opportunity to display your skills!

Of course, not all RFPs are RFPs and media monitoring may involve different approaches to the majority. Because of this, we can also look at the generally important steps of bid production:

  • Opportunity – The RFP opportunity listed by the buyer.
  • Pre-Qualification Questionnaire, or PQQ – If it’s a closed RFP, a PQQ is given for suppliers to complete. If you pass this stage, you move onto the…
  • Invitation to RFP, or ITT – Suppliers will begin the process here if it’s an open RFP.
  • Evaluation – After receiving all the RFP submissions they begin marking them against their specific criteria. Buyers consider which RFP best meets their needs, and generally which is the MEAT.
  • Contract – After evaluating all submissions and determining the MEAT, the buyer awards them the contract. Now the successful supplier can begin work!

 

Is RFP the correct choice for a Media Monitoring Business?

For any business, finding the perfect contract is vital in efficiently growing. With media monitoring, this is especially true. Media monitoring businesses fall into the creative sector, which makes up a significant amount of the UK workforce. Jobs in this sector are posted much more frequently compared to other sectors. Do consider though, even if there are countless jobs available not all will be for you. Perhaps more importantly, even relevant jobs might not be the best move for enhancing your business!

RFP is exactly what you need. Through searching RFP portals you can narrow down your options to find the exact contracts that your business wants to work on. Opportunities to work with even well-known companies and organisations will present themselves too. This is especially notable for suppliers that are smaller businesses (SMEs), as ordinarily you may be looked over in favour of a larger, more reputable business. RFP keeps the competition even! Your success will be determined by the quality of your bid compared to others, so rather than being ignored you get the chance to show off!

Do remember: RFP is not just a way to quickly gain a single new contract. By winning media monitoring RFPs you will massively expand your professional portfolio. Then, you will continue to be exposed to amazing new opportunities that you are more likely to secure thanks to your expanded experiences.

 

How to find Media Monitoring RFPs

We mentioned above that RFP portals are where you will usually find opportunities. At Hudson Outsourcing we endeavour to help all who wish to RFP. To this end, we have developed RFP portals for a variety of sectors. Hudson’s team of Opportunity Trackers search through thousands of sources every day to ensure every opportunity is tagged correctly — we can offer the most streamlined experience for suppliers when searching. Instead of wasting time filtering through irrelevant postings, you can directly find the best, most relevant RFPs for your business.

For media monitoring RFPs, our Creative RFPs Portal is where you’ll want to look.

 

Here are some examples of previous Media Monitoring RFPs sourced by Hudson:

 

  • EU Media Monitoring

Buyer: Office of Rail and Road

Location: London

Budget: £45,000

 

  • Election-Related Media and Social Media Monitoring in the Philippines

Buyer: Westminster Foundation for Democracy Ltd

Location: London

Budget: £45,000

 

  • Media and Social Media Monitoring

Buyer: Senedd Cymru/Welsh Parliament

Location: Wales

Budget: Undisclosed

 

If you would like to see even more media monitoring bids we worked on, feel free to visit our Creative RFPs Portal. You can also find previous bids from other branches of the marketing field, and various other creative RFPs to provide a broad view of our work.

 

How can we help?

A subscription to Creative RFPs provides you with:

  • Access to all new public and private sector digital marketing contracts across the UK.
  • A daily email bulletin is sent straight to your inbox when new marketing opportunities are uploaded.
  • Discounted support from Hudson Succeed (our bid writing division).
  • 20 minutes of free consultancy with one of our Bid Management Consultants each month.

Also, we source opportunities for sectors including:

 

Book a free live demo with Creative RFPs to see how we can help your business grow.

 

Need additional support?

You don’t always have the time or resources to write a winning response in-house. Outsourcing to bid writing experts can help. Our sister company, Hudson Succeed, offers four levels of bid writing support.

They boast an 87% success rate and have over 60 years of bid writing experience.

The services on offer include:

  • A RFP Writing service
  • A RFP Ready programme
  • The RFP Improvement package
  • RFP Mentor.

 

How to get contract-winning bids

You can absolutely complete all your bid submissions from within your agency. However, this can pose an issue if the buyer requires an especially long or complicated bid, and that’s before considering how you might fit this into a schedule already filled by your normal contracted work.

We also offer free consultations if you would like to discuss what is the best approach for your PR agency. On top of offering our bid writing services, we can also advise you on your existing RFP strategies and provide guidance if you wish to produce a bid independently still! You can call us on 0203 051 2217 or email us at hi@tenderconsultants.co.uk.

Media RFPs- The Ultimate Guide

Posted on by John Hudson

Media RFPs: Everything you need to know before you start

Media RFPs come in many forms and are a growing market. With the increased need for innovative marketing strategies, we’re seeing a vast range of media contracts going out to RFP.

In this blog, we will guide you through not only how to find these RFPs, but also how to win them.

How to find Media RFPs

When looking for any RFP in the media sector, your first instinct may be to use Google or a similar search engine. By searching ‘media RFPs’ for example, you will be bombarded with a large number of websites hosting these RFP

s.

To find a suitable RFP, you would need to scour these websites. This can take hours or even days and the whole process could become very tedious. Fortunately, there is a solution available. By using our Creative RFPs portal, you can search with ease to find live RFPs in the media industry.

By using the search function on our Creative RFPs portal, you can filter all results. You can narrow down your search by budget, location and keywords so the results match exactly what you’re looking for. This helps ensure that you only see RFPs that are relevant to you.

The budget for media RFPs can range heavily so businesses of all sizes can benefit from using our portal.

The portal saves you time and money, whilst searching for the latest media RFP opportunities that are right for you. We source new media RFPs every day using our high-skilled Procurement Team. The team categorise sector-specific RFPs all in one place using industry-driven keywords. This allows you to effectively find RFPs that are relevant to you and the services you offer.

Understanding the scope of media RFPs

Media RFPs cover a large range of opportunities that are published by different sectors. Whether you are searching for a marketing RFPs or a media relations RFP, we have something for you. We understand it can be difficult finding the most suitable RFP for you and your business. So, we are here to help you through the process.

Our portal is manually updated daily with new opportunities. You can be confident you are finding the most up to date and accurate results.

Examples of media RFPs we have sourced in the past include:

Marketing and Branding

Tesso Bridges – North West – Budget £7,000

Digital Media Planning and Campaign Management

National institute for health and care – North West – Budget £86,000

Digital & Social Media Agency Services (China) 

University of Dundee – Scotland – Budget: £500k

Communications and Advertising Framework

Southern Water Services Ltd – South East – Budget £12.8 million

5 tips for winning media RFPs

  1. Research the buyer

Ensuring you understand the buyer and what they want from you is key to writing a high-quality response. For a media RFPs, understanding how the buyer markets themselves and how you can enhance this will be vital. Understanding the specific requirements of the RFP will ensure you can include as much relevant detail as possible.

  1. Research the target audience

Look at who the scope of the RFP will be aimed at. For example, for a marketing contract, who will be the target audience of the marketing required. For example, the content you will be required to produce will be vastly different if your target audience is young adults as opposed to elderly people.

Being able to demonstrate how you will be able to tailor your content to reach the target audience is key to winning a media RFP.

  1. Experience

Depending on the contract, a media RFP may require specific experience or qualifications. Make sure you check the requirements for the RFP. It will be very difficult to succeed if you do not meet the mandatory criteria. For example, you may need specific media planning experience or marketing qualifications.

These requirements could heavily impact your final score. It is essential that you identify the requirements prior to writing your responses to avoid wasting time and resources.

  1. Read and reference the specification

The specification will detail exactly what is required from you for the duration of the contract. It may include specific software you need to use or certain processes you need to follow. By reading and referencing this, it demonstrates to the buyer you have what is needed to effectively deliver the scope. Referencing specific parts of the specification tells the buyer that you understand the requirements of the contract and have experience.

  1. Added value

What makes you stand out from your competitors? This is a key question to consider when explaining how you will add value to the contract. Social value is now a compulsory element on all public sector contracts, with a 10% weighting. Explaining what you do to help with environmental, social and economic issues is crucial to success in the public sector. If you are new to public sector RFPs, we would recommend planning your responses to these questions in advance. Knowing which initiatives you can describe in detail will speed up the process when it comes to answering these questions.

Answer these two questions before you start bidding on media RFPs

  1. Can you deliver the services in the specified geographical location?

The location of the service delivery is a key element to look at when sourcing potential RFPs. If the location is outside the area your business covers, you will need to consider the viability of the opportunity. Will you to be able to effectively carry out the work required?

On the other hand, since the pandemic, the way many businesses operate has changed, with an increase in remote working. Looking at the RFP you are going for

Using the search options and filters on our Creative RFPs portal will allow you to effectively narrow down all locations. This ensures you only view RFPs that are within the locations you specify. It is important to read the RFP documents to determine if the RFP will have to be delivered at a set location, virtually or even a mix of both. This will allow you to decide whether or not you can carry out the duties required.

This filter means you will be able to efficiently identify RFPs that are suitable for you.

  1. Does your business meet the financial threshold criteria?

Threshold considerations can range depending on the buyer and the contract. Considerations could include:

  • Looking at if your business is large enough to carry out the contract
  • Considering if you have the capital available/stated in the economic standpoint.

Bidding for a media RFP that would not be financially viable for your business would be a waste of time and resources. Media RFPs come in a range of sizes and budgets. This means that these opportunities are not exclusive to large, international organisations.

Your economic financial standing considers the following:

  • Your annual turnover
  • Financial ratios
  • Insurance(s).

Buyers consider this to make sure that you’re able to carry out the work.

Looking at this information prior to completing your responses could save you valuable time. If you notice you do not meet the minimum requirements – don’t bid for the work. It sounds simple but we have seen many businesses fall at the first hurdle by not checking the specification requirements.

Summary

As we come to the end of this blog on media RFPs, we thought you might need a little summary.

  • Where to find media RFPs: Use our Creative RFPs portal to search through new media RFPs. Book a free live demo to see the portal in action.
  • How to find the perfect media RFP: Take advantage of the filters on the search function of our Creative RFPs portal. These let you filter by location, budget and any keywords you want to include. This helps narrow down the scope of results you see as media RFPs cover a wide range of opportunities.

Tips for securing media RFPs:

  1. Research the buyer: Understand exactly what the buyer is looking for.
  2. Research the target audience: Look at who the scope of the media RFP is aimed at and ensure you tailor your responses appropriately as the target market for the RFP will influence how you write your responses.
  3. Experience and qualifications: Certain media RFPs may require specific qualifications or experience. It is key to ensure you have what is required prior to completing your responses. You don’t want to get to the end, only to find out you are ineligible because of this!
  4. Read and reference the specification: This demonstrates to the buyer that you can carry out the duties of the contract to all stated requirements.
  5. Added Value: How are you planning to add value to this contract? Answering this question is key to standing out from the competition.

Two elements to consider when looking for a media RFP

Location: You want to ensure the location is within a practical distance from where you operate. With the growing focus on remote work, you may be able to deliver the contract virtually..

Economic: Is it financially viable for you to pursue your chosen RFP? This is a question you will need to answer prior to completing your responses.

Do you need assistance with writing media RFP?

You don’t always have the time or resources to write a winning response in-house. Outsourcing to bid writing experts can help. Our sister company, Hudson Succeed, offers four levels of bid writing support. They boast an 87% success rate and have over 60 years of bid writing experience. The services on offer include:

  • A RFP Writing service
  • A RFP Ready programme
  • The RFP Improvement package
  • RFP Mentor.

Contact us to find out how we can help your business grow.

We also source opportunities for sectors including: