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Why You Should Bid for Government Marketing RFPs RIGHT NOW!

Posted on by John Hudson

3 benefits of bidding for government marketing RFPs

Do you know the benefits of bidding for government marketing RFPs? In this blog, the Creative RFPs Team reveal all. Keep reading to find out more! 

What services could government marketing RFPs involve?

Buyers might release government marketing RFPs to procure services across a range of subsectors, including:

Why should you bid for government marketing RFPs?

If you’re a creative business looking to find marketing opportunities, you should consider bidding for public sector contracts. The benefits of these contracts include:

  • Guaranteed pay

When you bid for government marketing RFPs, you’ll benefit from guaranteed pay upon winning the contract. This is because public sector organisations are bound by their contractual agreements to pay the awarded supplier.

Public sector buyers must pay contractors within 60 days of invoicing to comply with the Prompt Payment Code (2008). This is particularly reassuring for new businesses that might be hesitant about RFP for work.

  • The government wants to award SMEs

Before they start RFP for work, many SMEs assume that it will be difficult to compete with bigger businesses. However, this isn’t actually the case.

In the UK, the government has a target to spend at least £1 in £3 with SMEs. This means that public sector businesses have a goal to actively award contracts to smaller businesses. If you’re a smaller creative business looking for government marketing RFPs, you don’t need to worry about your larger competition.

  • Gain experience

To progress and win larger contracts, smaller businesses will need to gather case studies that showcase their relevant experience. If you’re new to RFP, these can be tricky to get your hands on. However, that’s where RFP for public sector contracts comes in.

SMEs will also be pleased to know that bidding for government marketing RFPs is a great way to gain experience. New and smaller businesses can RFP for contracts as part of framework agreements or Dynamic Purchasing Systems (DPS’). These are easier for smaller businesses to secure, as there are more places on offer.

So, once you’ve delivered work on these, you’ll have contract examples to show future buyers.

In summary

If you’re a creative business looking to find marketing opportunities, you should consider bidding for public sector contracts. The benefits of these contracts include:

  • Guaranteed pay
  • The government wants to award SMEs
  • Gain experience.

Need help sourcing government marketing RFPs that are right for your business? We can help!

Running your own business takes up a lot of your time. The last thing you want to be doing is trawling hundreds of websites searching for government marketing RFPs. Most websites post multi-industry opportunities and filtering them with CPV codes can produce unreliable results. Luckily for you, we have a solution.

Enter…CreativeRFPs

Creative RFPs is an easy-to-navigate, centralised portal hosting live creative RFP opportunities from across the UK.

Here are five examples of government marketing RFPs that we’ve previously sourced on the portal: 

Commercial Waste Marketing

Breckland District Council & South Holland District Council – Eastern – Budget: £20,000

SC22141 – Kent Downs AONB Experience Consumer Campaign

Kent County Council – South East – Budget: £100,000

Procurement of a Supplier to Develop Bilingual Marketing Content & Integrated Media Campaigns

Education Workforce Council – Wales – Budget: £200,000

WSCC – JS – Marketing Services for Experience West Sussex Campaign

West Sussex County Council – South East – Budget: £179,000

Provision of Marketing Support Services to Destination Staffordshire (Brand Maintenance & Development, Creative Design, Print & Digital Marketing Including Media Planning & Media Buying)

Staffordshire County Council – West Midlands – Budget: £576,000

A subscription to Creative RFPs can offer your business:

  • Access to all exclusive, public, and private sector creative contracts in the UK.
  • An on-hand Account Manager is available to answer any questions you may have about animation RFPs. They can help you understand the process and answer any questions you have about the RFP process in general.
  • A daily email bulletin is sent straight to your inbox when new, sector-specific opportunities are uploaded.
  • Discounted support from Hudson Succeed, our bid writing division.
  • 20-minutes of free consultancy with one of our Bid Consultants each month.

We source opportunities for sectors including:

Book a free, live demo with Creative RFPs to see how we can help your business grow 

Want to save even more time?

Upgrading to Discover Elite allows you to optimise your RFP opportunities, even when you’re busy. Our two upgraded packages can improve your competitor awareness and bidding success rate. Each can help save you even more time when searching for government marketing RFPs. 

The Ultimate Time-Saver package offers your business:

  • A maximum of five RFP breakdowns per month.
  • An annual subscription to a maximum of two Hudson Discover sector-specific portals. This option can help businesses that overlap two industries such as Creative and Technology, for example.
  • Pre-market and award engagement notices are monitored on your behalf.
  • Buyer portal management, including registration, password management, downloading documents, and assessing viability based on your bid or no-bid factors.
  • Weekly phone calls with your dedicated Account Manager to discuss viable creative RFP opportunities.

The Become a Pre-Bid Master package also includes:

  • All of the above.
  • Up to seven RFP breakdowns per month.
  • A Bid Strategy delivered by a Senior Bid Manager with a minimum of five years of experience. It will also be managed by our Global Bid Director.

Do you need assistance with government marketing RFPs?

You don’t always have the time or resources to write a winning response in-house. Outsourcing to bid writing experts can help. Our sister company, Hudson Succeed, offers four levels of bid writing support. They boast an 87% success rate and have over 60 years of bid writing experience. The services on offer include:

  • A RFP Writing service
  • A RFP Ready programme
  • The RFP Improvement package
  • RFP Mentor.

Contact us to find out how we can help your business grow through our bid management consultancy services.

We also source opportunities for sectors including:

Book a free live demo with Creative RFPs to see how we can help your business grow.

Contact us for more information.

How Can I Win A PR RFP?

Posted on by John Hudson

How can I increase my success bidding for a PR RFP?

Are you wondering how you can win a PR RFP? If you’ve never prepared RFP before, you may have some questions about the RFP process and what to include.

4 things to expect from a PR RFP

The contents of the PR RFP will depend on the needs of the buyer. Each RFP will be different and because of this, we will detail what is generally required and expected.

  1. Provide an outline of a PR plan

When you are responding to a PR RFP, you will likely have to provide an outline of a PR plan. You should be prepared to detail how you will provide PR services for the contract you’re applying for.

Pay attention to what is noted in the RFP documents. They will likely note specifics and objectives that the buyer wants to achieve from this contract. Read them carefully and demonstrate your understanding in your answers. You’d be surprised how many businesses don’t do this.

  1. Propose a working methodology

Along with the PR plan, you will often need to propose a working methodology. This could be inbound or outbound. This can include, but isn’t limited to the following:

  • Content strategy
  • Content bank
  • Content distribution
  • Web content
  • Content measurement.

The PR methodology will vary depending on the needs of the buyer and the project at hand. This is a great time to demonstrate your expertise in PR and your knowledge.

  1. Explain why your organisation is best suited to the project

For any PR RFP, you want to persuade the buyer that you’re the best for the job. For this, backing up what you’re saying with facts. You could include any awards that your agency has won. Hard statistics and facts really help drive your point home.

Other metrics for reiterating why your company is the best choice, is by mentioning credentials and skills. Did anyone on the project study this at university? How many years of experience do you have collectively? Does anyone specialise in a certain area of PR? Including information like this can really strengthen your PR RFP.

Your experience will have a part to play in your PR RFP. For a PR RFP, you will need to detail up to three case studies. Ideally, these contract examples will be similar in scope, style and complexity to the RFP you’re applying for. Remember to keep in relevant demonstrating your skills. Including how you overcame any unexpected challenges is always a plus. This will convey flexibility and problem-solving giving the buyer confidence in your capabilities.

  1. Outline of reporting methods 

Consider the reporting methods that you’re going to use during the contract. These will likely be classic PR reporting methods over a specific period. For example:

  • Website traffic
  • Volume of mentions
  • Social media engagement
  • Website views by demographics, device and region.

In conclusion

You should have a better idea of what’s required for a PR RFP now. Reading the RFP documents can help you gain a better understanding of what the buyer wants. You can expect to include a PR plan and working methodology.

Demonstrating your experience is essential and remember to keep it relevant. Be persuasive in your responses and explain why your company is best for the job.

DO YOU NEED ASSISTANCE WITH DIGITAL MARKETING RFPS?

You don’t always have the time or resources to write a winning response in house. Outsourcing to bid writing experts can help. Our sister company, Hudson Succeed, offer four levels of bid writing support. They boast an 87% success rate and have over 60 years of bid writing experience. The services on offer include:

  • A RFP Writing service
  • A RFP Ready programme
  • The RFP Improvement package
  • RFP Mentor

NEED HELP SOURCING PR RFPS? WE CAN HELP!

Running your own business takes up a lot of your time. The last thing you want to be doing is trawling hundreds of websites searching for digital marketing RFPs. Most websites post multi-industry opportunities and filtering them with CPV codes can produce unreliable results. Luckily for you, we have a solution.

Enter…Creative RFPs

Creative RFPs is an easy-to-navigate, centralised portal hosting live creative RFP opportunities from across the US.

Below are 5 past examples of PR RFPs sourced on our portal:

SLaM ST21 – P150 PR Support

South London and Maudsley’ NHS Foundation Trust – London Budget: £40,000

Single Party Framework for European PR Agency Services

IDA Ireland – Republic of Ireland Budget: £700,000

Admittance to a Panel for Supply of Brand & Marketing Services and/or PR Agency Services

Yorkshire Water Services Limited – Yorkshire and Humber Budget: £7.5million

Climate and Nature Communications Plan and Delivery

Herefordshire Council – West Midlands Budget: £150,000

PR & Marketing Campaign

Glenville Walker and Partners (“GWP”) – North West Budget: £7,000

A SUBSCRIPTION TO CREATIVE RFPS CAN OFFER YOUR BUSINESS:

  • Access to all exclusive, public and private sector creative contracts in the US.
  • An on-hand Account Manager is available to answer any questions you may have about RFPs for design work. They can help you understand the procurement process and answer any questions you have about the RFP process in general.
  • A daily email bulletin is sent straight to your inbox when new, sector-specific opportunities are uploaded.
  • Discounted support from Hudson Succeed, our bid writing division.
  • 20-minutes of free bid management consultancy each month.

WE SOURCE OPPORTUNITIES FOR SECTORS INCLUDING;

Book a free live demo with Creative RFPs to see how we can help your business grow 

WANT TO SAVE EVEN MORE TIME?

Upgrading to Discover Elite allows you to optimise your RFP opportunities even when you’re busy. Our two upgraded packages can improve your competitor awareness and bidding success rate. Each can help save you even more time when searching for RFPs for design work.

THE ULTIMATE TIME SAVER PACKAGE OFFERS YOUR BUSINESS:

  • A maximum of five RFP breakdowns per month.
  • An annual subscription to a maximum of two Hudson Discover sector-specific portals. This option can help businesses that overlap two industries such as Creative and Technology, for example.
  • Pre-market and award engagement notices are monitored on your behalf.
  • Buyer portal management, including registration, password management, downloading documents and assessing viability based on your bid or no-bid
  • Weekly phone calls with your dedicated Account Manager to discuss viable creative RFP opportunities.

THE BECOME A PRE-BID MASTER PACKAGE ALSO INCLUDES:

  • All of the above.
  • Up to seven RFP breakdowns per month.
  • A Bid Strategy delivered by a Senior Bid Manager with a minimum of 5 years of experience. It will also be managed by our Global Bid Director.

Contact us to find out how we can help your business grow.

We also source opportunities for sectors including:

Book a free live demo with Creative RFPs to see how we can help your business grow.

Contact us for more information.

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