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Media RFPs come in many forms and are a growing market. With the increased need for innovative marketing strategies, we’re seeing a vast range of media contracts going out to RFP.
In this blog, we will guide you through not only how to find these RFPs, but also how to win them.
When looking for any RFP in the media sector, your first instinct may be to use Google or a similar search engine. By searching ‘media RFPs’ for example, you will be bombarded with a large number of websites hosting these RFP
s.
To find a suitable RFP, you would need to scour these websites. This can take hours or even days and the whole process could become very tedious. Fortunately, there is a solution available. By using our Creative RFPs portal, you can search with ease to find live RFPs in the media industry.
By using the search function on our Creative RFPs portal, you can filter all results. You can narrow down your search by budget, location and keywords so the results match exactly what you’re looking for. This helps ensure that you only see RFPs that are relevant to you.
The budget for media RFPs can range heavily so businesses of all sizes can benefit from using our portal.
The portal saves you time and money, whilst searching for the latest media RFP opportunities that are right for you. We source new media RFPs every day using our high-skilled Procurement Team. The team categorise sector-specific RFPs all in one place using industry-driven keywords. This allows you to effectively find RFPs that are relevant to you and the services you offer.
Media RFPs cover a large range of opportunities that are published by different sectors. Whether you are searching for a marketing RFPs or a media relations RFP, we have something for you. We understand it can be difficult finding the most suitable RFP for you and your business. So, we are here to help you through the process.
Our portal is manually updated daily with new opportunities. You can be confident you are finding the most up to date and accurate results.
Examples of media RFPs we have sourced in the past include:
Marketing and Branding
Tesso Bridges – North West – Budget £7,000
Digital Media Planning and Campaign Management
National institute for health and care – North West – Budget £86,000
Digital & Social Media Agency Services (China)
University of Dundee – Scotland – Budget: £500k
Communications and Advertising Framework
Southern Water Services Ltd – South East – Budget £12.8 million
Ensuring you understand the buyer and what they want from you is key to writing a high-quality response. For a media RFPs, understanding how the buyer markets themselves and how you can enhance this will be vital. Understanding the specific requirements of the RFP will ensure you can include as much relevant detail as possible.
Look at who the scope of the RFP will be aimed at. For example, for a marketing contract, who will be the target audience of the marketing required. For example, the content you will be required to produce will be vastly different if your target audience is young adults as opposed to elderly people.
Being able to demonstrate how you will be able to tailor your content to reach the target audience is key to winning a media RFP.
Depending on the contract, a media RFP may require specific experience or qualifications. Make sure you check the requirements for the RFP. It will be very difficult to succeed if you do not meet the mandatory criteria. For example, you may need specific media planning experience or marketing qualifications.
These requirements could heavily impact your final score. It is essential that you identify the requirements prior to writing your responses to avoid wasting time and resources.
The specification will detail exactly what is required from you for the duration of the contract. It may include specific software you need to use or certain processes you need to follow. By reading and referencing this, it demonstrates to the buyer you have what is needed to effectively deliver the scope. Referencing specific parts of the specification tells the buyer that you understand the requirements of the contract and have experience.
What makes you stand out from your competitors? This is a key question to consider when explaining how you will add value to the contract. Social value is now a compulsory element on all public sector contracts, with a 10% weighting. Explaining what you do to help with environmental, social and economic issues is crucial to success in the public sector. If you are new to public sector RFPs, we would recommend planning your responses to these questions in advance. Knowing which initiatives you can describe in detail will speed up the process when it comes to answering these questions.
The location of the service delivery is a key element to look at when sourcing potential RFPs. If the location is outside the area your business covers, you will need to consider the viability of the opportunity. Will you to be able to effectively carry out the work required?
On the other hand, since the pandemic, the way many businesses operate has changed, with an increase in remote working. Looking at the RFP you are going for
Using the search options and filters on our Creative RFPs portal will allow you to effectively narrow down all locations. This ensures you only view RFPs that are within the locations you specify. It is important to read the RFP documents to determine if the RFP will have to be delivered at a set location, virtually or even a mix of both. This will allow you to decide whether or not you can carry out the duties required.
This filter means you will be able to efficiently identify RFPs that are suitable for you.
Threshold considerations can range depending on the buyer and the contract. Considerations could include:
Bidding for a media RFP that would not be financially viable for your business would be a waste of time and resources. Media RFPs come in a range of sizes and budgets. This means that these opportunities are not exclusive to large, international organisations.
Your economic financial standing considers the following:
Buyers consider this to make sure that you’re able to carry out the work.
Looking at this information prior to completing your responses could save you valuable time. If you notice you do not meet the minimum requirements – don’t bid for the work. It sounds simple but we have seen many businesses fall at the first hurdle by not checking the specification requirements.
As we come to the end of this blog on media RFPs, we thought you might need a little summary.
Location: You want to ensure the location is within a practical distance from where you operate. With the growing focus on remote work, you may be able to deliver the contract virtually..
Economic: Is it financially viable for you to pursue your chosen RFP? This is a question you will need to answer prior to completing your responses.
You don’t always have the time or resources to write a winning response in-house. Outsourcing to bid writing experts can help. Our sister company, Hudson Succeed, offers four levels of bid writing support. They boast an 87% success rate and have over 60 years of bid writing experience. The services on offer include:
Contact us to find out how we can help your business grow.